Legendary brands unleashing the power of storytelling to create a winning marketing strategy

Legendary brands unleashing the power of storytelling to create a winning marketing strategy

Saved in:
Bibliographic Details
Main Author: Vincent, Laurence
Format: Book
Published: Chicago Dearborn Trade Pub. 2002
Subjects:
Brand name products > Marketing
Customer relations
Brand name products
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Table of Contents:
  • All brands are not created equal
  • Brand mythology
  • Myth and the narrative of legendary brands
  • Legendary brands and personal narrative
  • Investigating brand narrative
  • Crafting brand narrative
  • Communicating brand narrative
  • Brand culture

Similar Items