Legendary brands unleashing the power of storytelling to create a winning marketing strategy
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Chicago
Dearborn Trade Pub.
2002
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| Online Access: | Click Here to View Status and Holdings. |
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Table of Contents:
- All brands are not created equal
- Brand mythology
- Myth and the narrative of legendary brands
- Legendary brands and personal narrative
- Investigating brand narrative
- Crafting brand narrative
- Communicating brand narrative
- Brand culture
Brand sense how to build powerful brands through touch, taste, smell, sight & sound 
Living brands collaboration + innovation = customer fascination