Legendary brands unleashing the power of storytelling to create a winning marketing strategy

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Bibliographic Details
Main Author:	Vincent, Laurence
Format:	Book
Published:	Chicago Dearborn Trade Pub. 2002
Subjects:	Brand name products > Marketing Customer relations Brand name products
Online Access:	Click Here to View Status and Holdings.
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001	wils-313481
020	#	#	\|a 0793155606
090	0	0	\|a HD69.B7 \|b V563 2002
100	1	#	\|a Vincent, Laurence
245	1	1	\|a Legendary brands \|b unleashing the power of storytelling to create a winning marketing strategy \|c Laurence Vincent
260	#	#	\|a Chicago \|b Dearborn Trade Pub. \|c 2002
300	#	#	\|a x, 321 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 309-312) and index
505	1	#	\|a All brands are not created equal -- Brand mythology -- Myth and the narrative of legendary brands -- Legendary brands and personal narrative -- Investigating brand narrative -- Crafting brand narrative -- Communicating brand narrative -- Brand culture
650	#	0	\|a Brand name products \|x Marketing
650	#	0	\|a Customer relations
650	#	0	\|a Brand name products
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=313481
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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