Legendary brands unleashing the power of storytelling to create a winning marketing strategy
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| Format: | Unknown |
| Published: |
Chicago
Dearborn Trade Pub.
2002
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | x, 321 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references (p. 309-312) and index |
| ISBN: | 0793155606 |
Brand sense how to build powerful brands through touch, taste, smell, sight & sound 
Living brands collaboration + innovation = customer fascination