The marketing plan a handbook

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Bibliographic Details
Main Author: Wood, Marian Burk (Author)
Format: Book
Language:English
Published: Upper Saddle River, NJ Prentice Hall 2003
Subjects:
Online Access:Click Here to View Status and Holdings.
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040 # # |a UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415.13  |b .W66 2003 
100 1 # |a Wood, Marian Burk  |e author 
245 1 0 |a The marketing plan  |b a handbook  |c Marian Burk Wood 
264 # 1 |a Upper Saddle River, NJ  |b Prentice Hall  |c 2003 
264 # 4 |c ©2003 
300 # # |a xix, 202 pages  |b illustrations  |c 26 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
337 # # |a computer  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
338 # # |a computerdisc  |2 rdacarrier 
504 # # |a Includes bibliographical references (p. 185-191) and index 
650 # 0 |a Marketing  |v Handbooks, manuals, etc.  |x Management 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=313450 
964 # # |c BOK  |d 01