The marketing plan a handbook
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Prentice Hall
2003
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xix, 202 pages illustrations 26 cm |
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| Bibliography: | Includes bibliographical references (p. 185-191) and index |
| ISBN: | 0130613177 |
THE MARKETING PLAN HANDBOOK 
Marketing planning principles into practice