The customer centric enterprise advances in mass customization and personalizaton

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Bibliographic Details
Other Authors:	Tseng, Mitchell M. 1947-, Piller, Frank T. 1969-
Format:	Unknown
Published:	Berlin New York Springer 2003
Subjects:	Marketing > Management Flexible manufacturing systems Product management Customer relations Relationship marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-313302
020	#	#	\|a 3540024921 (pbk. : alk. paper)
090	0	0	\|a TS155.65 \|b .C87 2003
245	1	1	\|a The customer centric enterprise \|b advances in mass customization and personalizaton \|c Mitchell M. Tseng, Frank T. Piller, editors
260	#	#	\|a Berlin \|a New York \|b Springer \|c 2003
300	#	#	\|a xii, 535 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Flexible manufacturing systems
650	#	0	\|a Product management
650	#	0	\|a Customer relations
650	#	0	\|a Relationship marketing
700	1	#	\|a Tseng, Mitchell M. \|c 1947-
700	#	#	\|a Piller, Frank T. \|c 1969-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=313302
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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