The customer centric enterprise advances in mass customization and personalizaton

The customer centric enterprise advances in mass customization and personalizaton

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Bibliographic Details
Other Authors: Tseng, Mitchell M. 1947-, Piller, Frank T. 1969-
Format: Book
Published: Berlin New York Springer 2003
Subjects:
Marketing > Management
Flexible manufacturing systems
Product management
Customer relations
Relationship marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 535 p. ill. 24 cm
Bibliography:Includes bibliographical references
ISBN:3540024921 (pbk. : alk. paper)

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