Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity
With the explosion of brands in today's marketplace, a mastery of brand management has become essential to successful business strategy. Faced with an increasingly complex landscape of multiple products, global reach, and dynamic markets, many companies don't know how to make the tough cho...
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| Format: | Book |
| Language: | English |
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New York
Free Press
2004
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| Online Access: | Click Here to View Status and Holdings. |
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Living brands collaboration + innovation = customer fascination
