Revealing the corporation perspectives on identity, image, reputation, corporate branding, and corporate-level marketing

Revealing the corporation perspectives on identity, image, reputation, corporate branding, and corporate-level marketing

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Bibliographic Details
Other Authors: Balmer, John M. T., Greyser, Stephen A. 1935-
Format: Book
Published: London Routledge 2003
Subjects:
Corporate image
Corporations
Business names
Online Access:Click Here to View Status and Holdings.
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