Revealing the corporation perspectives on identity, image, reputation, corporate branding, and corporate-level marketing

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Bibliographic Details
Other Authors:	Balmer, John M. T., Greyser, Stephen A. 1935-
Format:	Book
Published:	London Routledge 2003
Subjects:	Corporate image Corporations Business names
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9780415284219 (pbk.)
020	#	#	\|a 041528421X (pbk.)
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020	#	#	\|a 0415284201
040	#	#	\|a NST \|d ITMB
090	0	0	\|a HD2731 \|b .R48 2003
245	0	0	\|a Revealing the corporation \|b perspectives on identity, image, reputation, corporate branding, and corporate-level marketing \|c selected and interpreted by John M.T. Balmer and Stephen A. Greyser
260	#	#	\|a London \|b Routledge \|c 2003
300	#	#	\|a xviii, 365 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Corporate image
650	#	0	\|a Corporations
650	#	0	\|a Business names
700	1	#	\|a Balmer, John M. T.
700	#	#	\|a Greyser, Stephen A. \|d 1935-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=313119
964	#	#	\|c BOK \|d 01