Revealing the corporation perspectives on identity, image, reputation, corporate branding, and corporate-level marketing

Revealing the corporation perspectives on identity, image, reputation, corporate branding, and corporate-level marketing

Saved in:
Bibliographic Details
Other Authors: Balmer, John M. T., Greyser, Stephen A. 1935-
Format: Book
Published: London Routledge 2003
Subjects:
Corporate image
Corporations
Business names
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:xviii, 365 p. ill. 25 cm
Bibliography:Includes bibliographical references and index
ISBN:9780415284219 (pbk.)
041528421X (pbk.)
9780415284202
0415284201

Similar Items