Customer Relationship Management Concepts and Tools
Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external netwo...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Amsterdam
Elsevier Butterworth Heinemann
2004
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Customer Relationship Management Concepts and Technologies