Customer Relationship Management Concepts and Tools
Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external netwo...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Amsterdam
Elsevier Butterworth Heinemann
2004
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.5 |b .B88 2004 |
| 100 | 1 | # | |a Buttle, Francis |e author |
| 245 | 1 | 0 | |a Customer Relationship Management |b Concepts and Tools |c FRANCIS BUTTLE |
| 264 | # | 1 | |a Amsterdam |b Elsevier Butterworth Heinemann |c 2004 |
| 300 | # | # | |a xviii, 359 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a rdamedia |2 unmediated |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology. The book is a comprehensive and fully developed textbook on customer relationship management . Although, it shows the roles of customer data and information technology in enabling customer relationship management implementation, it does not accept that customer relationship management is just about IT. Rather it is about an IT- and data-enabled approach to customer acquisition, customer retention and customer development. Because customer relationship management is a core business strategy the book demonstrates how it has influence across the entire business, in areas such as strategic, marketing, operations, human resource, and IT management. Customer relationship management 's influence also extends beyond the company to touch on partner and supplier relationships. |
| 526 | 8 | # | |a OCS761 |b OM772 |5 FBM |
| 526 | # | # | |a Customer Relation Management |b Master of Customer Service Management |5 Faculty of Business and Management |
| 526 | # | # | |a OCS551 |b BA234 |5 FBM |
| 526 | # | # | |a Customer Relationship Management |b Bachelor of Customer Service Management (Hons.) |5 Faculty Business and Management |
| 650 | # | 0 | |a Customer relations |x Management |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=313064 |
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Customer Relationship Management Concepts and Technologies