ANALYSING MEDIA TEXTS

Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between...

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Bibliographic Details
Main Author: Burn, Andrew (Author)
Other Authors: Parker, David
Format: Book
Language:English
Published: London Continuum 2003
Series:Continuum research methods series
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