ANALYSING MEDIA TEXTS
Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between...
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| Format: | Book |
| Language: | English |
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London
Continuum
2003
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| Series: | Continuum research methods series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Analysing media texts