ANALYSING MEDIA TEXTS
Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between...
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London
Continuum
2003
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| Series: | Continuum research methods series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-313027 | ||
| 005 | 20201128151549 | ||
| 008 | 201228t 2003 000 eng D | ||
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| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a P91.3 |b .B788 2003 |
| 100 | 1 | # | |a Burn, Andrew |e author |
| 245 | 1 | 1 | |a ANALYSING MEDIA TEXTS |c Andrew Burn and David Parker |
| 264 | # | 1 | |a London |b Continuum |c 2003 |
| 300 | # | # | |a 90 pages |b illustrations |c 22 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a rdamedia |2 unmediated |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a Continuum research methods series |
| 504 | # | # | |a Includes bibliographical references (p. 85-87) and index |
| 520 | # | # | |a Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method. |
| 650 | # | 0 | |a Discourse analysis |
| 650 | # | 0 | |a Mass media |x Research |x Methodology |
| 650 | # | 0 | |a Content analysis (Communication) |
| 650 | # | 0 | |a Semiotics |
| 700 | 1 | # | |a Parker, David |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=313027 |
| 964 | # | # | |c BOK |d 01 |
Analysing media texts