ANALYSING MEDIA TEXTS

ANALYSING MEDIA TEXTS

Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between...

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Bibliographic Details
Main Author: Burn, Andrew (Author)
Other Authors: Parker, David
Format: Book
Language:English
Published: London Continuum 2003
Series:Continuum research methods series
Subjects:
Discourse analysis
Mass media > Research > Methodology
Content analysis (Communication)
Semiotics
Online Access:Click Here to View Status and Holdings.
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Summary:Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.
Physical Description:90 pages illustrations 22 cm
Bibliography:Includes bibliographical references (p. 85-87) and index
ISBN:082646470X

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