Uncommon practice people who deliver a great brand experience
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| Other Authors: | , |
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| Format: | Unknown |
| Published: |
London
Financial Times Prentice Hall
2002
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xii, 174 p. ill. (some col.) 27 cm |
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| ISBN: | 0273659367 |
Don't mess with the logo the straight talker's bible of branding 
Brand new brand thinking brought to life by 11 experts who do 
UNDERSTANDING BRANDS by 10 people who do