The media handbook a complete guide to advertising media selection, planning, research, and buying
Saved in:
| Main Author: | |
|---|---|
| Format: | Unknown |
| Published: |
Mahwah, N.J.
Lawrence Erlbaum
2003
|
| Edition: | 2nd ed |
| Series: | LEA's communication series
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Physical Description: | xix, 185 p. ill. 24 cm |
|---|---|
| Bibliography: | Includes bibliographical references (p. 177-180) and index |
| ISBN: | 0805842675 (c : alk. paper) 0805842683 (pbk. : alk. paper) |
The media handbook a complete guide to advertising media selection, planning, research, and buying