The media handbook a complete guide to advertising media selection, planning, research, and buying
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| Main Author: | |
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| Format: | Book |
| Published: |
Mahwah, N.J.
Lawrence Erlbaum
2003
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| Edition: | 2nd ed |
| Series: | LEA's communication series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xix, 185 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references (p. 177-180) and index |
| ISBN: | 0805842675 (c : alk. paper) 0805842683 (pbk. : alk. paper) |
The media handbook a complete guide to advertising media selection, planning, research, and buying