The philosophy of branding great philosophers think brands

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Bibliographic Details
Main Author: Braun, Thom 1953-
Format: Book
Published: London Sterling, VA Kogan Page 2004
Subjects:
Online Access:Click Here to View Status and Holdings.
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300 # # |a 192 p.  |c 19 cm 
650 # 0 |a Brand name products  |x Philosophy 
650 # 0 |a Business names  |x Philosophy 
650 # 0 |a Product management  |x Philosophy 
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