The philosophy of branding great philosophers think brands
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Main Author: | |
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Format: | Book |
Published: |
London
Sterling, VA Kogan Page
2004
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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100 | 1 | # | |a Braun, Thom |c 1953- |
245 | 1 | 1 | |a The philosophy of branding |b great philosophers think brands |c Thom Braun |
260 | # | # | |a London |b Sterling, VA |b Kogan Page |c 2004 |
300 | # | # | |a 192 p. |c 19 cm |
650 | # | 0 | |a Brand name products |x Philosophy |
650 | # | 0 | |a Business names |x Philosophy |
650 | # | 0 | |a Product management |x Philosophy |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=312628 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |