The philosophy of branding great philosophers think brands
Saved in:
Main Author: | |
---|---|
Format: | Unknown |
Published: |
London
Sterling, VA Kogan Page
2004
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
LEADER | 00000n a2200000 a 4501 | ||
---|---|---|---|
001 | wils-312628 | ||
020 | # | # | |a 0749441933 |
090 | 0 | 0 | |a HD69.B7 |b B74 2004 |
100 | 1 | # | |a Braun, Thom |c 1953- |
245 | 1 | 1 | |a The philosophy of branding |b great philosophers think brands |c Thom Braun |
260 | # | # | |a London |b Sterling, VA |b Kogan Page |c 2004 |
300 | # | # | |a 192 p. |c 19 cm |
650 | # | 0 | |a Brand name products |x Philosophy |
650 | # | 0 | |a Business names |x Philosophy |
650 | # | 0 | |a Product management |x Philosophy |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=312628 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |
998 | # | # | |a 00260##a002.8.2||00260##b002.8.4||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##c003.5.1|| |