The philosophy of branding great philosophers think brands
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| Format: | Unknown |
| Published: |
London
Sterling, VA Kogan Page
2004
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 192 p. 19 cm |
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| ISBN: | 0749441933 |
Brand royalty how the world's top 100 brands thrive & survive 
Living brands collaboration + innovation = customer fascination