Marketing mistakes and successes
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| Main Author: | |
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| Format: | Book |
| Published: |
Hoboken, NJ
Wiley
2004
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| Edition: | 9th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | viii, 360 p. ill. 23 cm |
|---|---|
| Bibliography: | Includes bibliographical references |
| ISBN: | 0471446386 (pbk.: alk. paper) |
Marketing mistakes and successes