Strategic marketing management
Approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the environment. This book shows how to build on strategic analysis to create business strategies that will be helpful to customers, and draws on assets and comp...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ
John Wiley
2005
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| Edition: | 7th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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STRATEGIC MARKET MANAGEMENT