Strategic marketing management

Approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the environment. This book shows how to build on strategic analysis to create business strategies that will be helpful to customers, and draws on assets and comp...

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Bibliographic Details
Main Author: Aaker, David A. (Author)
Format: Book
Language:English
Published: Hoboken, NJ John Wiley 2005
Edition:7th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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