Strategic marketing management
Approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the environment. This book shows how to build on strategic analysis to create business strategies that will be helpful to customers, and draws on assets and comp...
Saved in:
Main Author: | |
---|---|
Format: | Book |
Language: | English |
Published: |
Hoboken, NJ
John Wiley
2005
|
Edition: | 7th ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
LEADER | 00000nam a2200000#i 4501 | ||
---|---|---|---|
001 | wils-312411 | ||
005 | 202114122229 | ||
008 | t2005 a 001 eng D | ||
020 | # | # | |a 0471484261 |
040 | # | # | |a DLC |b eng |c DLC |d UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415.13 |b .A23 2005 |
100 | 1 | # | |a Aaker, David A. |e author |
245 | 1 | 0 | |a Strategic marketing management |c David A. Aaker |
250 | # | # | |a 7th ed |
264 | # | 1 | |a Hoboken, NJ |b John Wiley |c 2005 |
264 | # | 4 | |c ©2005 |
300 | # | # | |a xii, 356 pages |b illustrations |c 23 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
500 | # | # | |a Includes index |
520 | # | # | |a Approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the environment. This book shows how to build on strategic analysis to create business strategies that will be helpful to customers, and draws on assets and competencies of the organization |
650 | # | 0 | |a Marketing |x Management |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=312411 |
964 | # | # | |c BOK |d 01 |