Brand new brand thinking brought to life by 11 experts who do

Brand new brand thinking brought to life by 11 experts who do

Brand New Brand Thinking seeks to pull together recent ideas in advertising, with suggestions on what to do in practical terms. Each chapter has been contributed by a different expert who has something to say on the traditional themes of strategy, research, creativity and collaboration.

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Bibliographic Details
Other Authors: Baskin, Merry (Editor), Earls, Mark (Editor)
Format: Book
Language:English
Published: London Kogan Page 2002
Subjects:
Advertising > Brand name products
Brand name products
Online Access:Click Here to View Status and Holdings.
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264 # 1 |a London  |b Kogan Page  |c 2002 
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300 # # |a x, 212 pages  |b illustrations  |c 24 cm 
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520 # # |a Brand New Brand Thinking seeks to pull together recent ideas in advertising, with suggestions on what to do in practical terms. Each chapter has been contributed by a different expert who has something to say on the traditional themes of strategy, research, creativity and collaboration. 
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650 # 0 |a Brand name products 
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700 # # |a Earls, Mark  |e editor 
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