Brand new brand thinking brought to life by 11 experts who do
Brand New Brand Thinking seeks to pull together recent ideas in advertising, with suggestions on what to do in practical terms. Each chapter has been contributed by a different expert who has something to say on the traditional themes of strategy, research, creativity and collaboration.
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
2002
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Brand New Brand Thinking seeks to pull together recent ideas in advertising, with suggestions on what to do in practical terms. Each chapter has been contributed by a different expert who has something to say on the traditional themes of strategy, research, creativity and collaboration. |
|---|---|
| Physical Description: | x, 212 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references (p. 204-205) and index |
| ISBN: | 0749436786 |
CREATING BRAND LOYALTY The Management of Power Positioning and Really Great Advertising