Brand driven the route to integrated branding through great leadership
Focus every employee's actions on delivering brand promise and adopt the necessary tools for integrating the entire organization with the brand, using an Integrated Branding model applicable to any business
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
2003
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Building the brand-driven business operationalize your brand to drive profitable growth