Brand driven the route to integrated branding through great leadership

Brand driven the route to integrated branding through great leadership

Focus every employee's actions on delivering brand promise and adopt the necessary tools for integrating the entire organization with the brand, using an Integrated Branding model applicable to any business

Saved in:
Bibliographic Details
Main Authors: LePla, F. Joseph 1955- (Author), Davis, Susan V. 1966- (Author), Parker, Lynn M. 1956- (Author)
Format: Book
Language:English
Published: London Kogan Page 2003
Subjects:
Leadership
Brand name products > Management
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000nam a2200000#i 4501
001 wils-312171
005 202174144344
008 t a #001 eng D
020 # # |a 0749437979 
040 # # |a UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HD69.B7  |b L467 2003 
100 1 # |a LePla, F. Joseph  |c 1955-  |e author 
245 1 1 |a Brand driven  |b the route to integrated branding through great leadership  |c F. Joseph LePla, Susan V. Davis & Lynn M. Parker ; with contributors Cheryl Stumbo ... [et al.] 
264 # 1 |a London  |b Kogan Page  |c 2003 
264 # 4 |c ©2003 
300 # # |a xvi, 334 pages  |b illustrations  |c 25 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
520 # # |a Focus every employee's actions on delivering brand promise and adopt the necessary tools for integrating the entire organization with the brand, using an Integrated Branding model applicable to any business 
650 # 0 |a Leadership 
650 # 0 |a Brand name products  |x Management 
700 1 # |a Davis, Susan V.  |c 1966-  |e author 
700 # # |a Parker, Lynn M.  |c 1956-  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=312171 
964 # # |c BOK  |d 01 
998 # # |a 00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00520##a007.2||00520##b007.2||01700##a0011.2.2||01700##c0017.8|| 

Similar Items