Brand driven the route to integrated branding through great leadership

Focus every employee's actions on delivering brand promise and adopt the necessary tools for integrating the entire organization with the brand, using an Integrated Branding model applicable to any business

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Bibliographic Details
Main Authors:	LePla, F. Joseph 1955- (Author), Davis, Susan V. 1966- (Author), Parker, Lynn M. 1956- (Author)
Format:	Book
Language:	English
Published:	London Kogan Page 2003
Subjects:	Leadership Brand name products > Management
Online Access:	Click Here to View Status and Holdings.
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Description
Summary:	Focus every employee's actions on delivering brand promise and adopt the necessary tools for integrating the entire organization with the brand, using an Integrated Branding model applicable to any business
Physical Description:	xvi, 334 pages illustrations 25 cm
Bibliography:	Includes bibliographical references and index
ISBN:	0749437979