Brandchild remarkable insights into the minds of today's global kids and their relationships with brands

Brandchild remarkable insights into the minds of today's global kids and their relationships with brands

An exploration of how 8-14 year-olds around the world relate to consumer brands. Brandchild compares their behaviours and preferences and looks at the trends which influence them. The book reveals new ways of marketing to this group, based on a global study

Saved in:
Bibliographic Details
Main Authors: Lindstrom , Martin 1970- (Author), Seybold, Patricia B (Author)
Format: Book
Language:English
Published: London Kogan Page 2003
Subjects:
Marketing research
Child consumers
Advertising and children
Brand name products
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000nam a2200000#i 4501
001 wils-312169
005 20217414394
008 t a #001 eng D
020 # # |a 0749438673 
040 # # |a UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HD69.B7  |b L55 2003 
100 1 # |a Lindstrom , Martin  |c 1970-  |e author 
245 1 1 |a Brandchild  |b remarkable insights into the minds of today's global kids and their relationships with brands  |c Martin Lindstrom with Patricia B. Seybold 
264 # 1 |a London  |b Kogan Page  |c 2003 
264 # 4 |c ©2003 
300 # # |a xvi, 316 pages  |b illustrations, maps  |c 24 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
520 # # |a An exploration of how 8-14 year-olds around the world relate to consumer brands. Brandchild compares their behaviours and preferences and looks at the trends which influence them. The book reveals new ways of marketing to this group, based on a global study 
650 # 0 |a Marketing research 
650 # 0 |a Child consumers 
650 # 0 |a Advertising and children 
650 # 0 |a Brand name products 
700 1 # |a Seybold, Patricia B  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=312169 
964 # # |c BOK  |d 01 
998 # # |a 00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00520##a007.2||00520##b007.2|| 

Similar Items