Brandchild remarkable insights into the minds of today's global kids and their relationships with brands
An exploration of how 8-14 year-olds around the world relate to consumer brands. Brandchild compares their behaviours and preferences and looks at the trends which influence them. The book reveals new ways of marketing to this group, based on a global study
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
2003
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Lindstrom , Martin |c 1970- |e author |
| 245 | 1 | 1 | |a Brandchild |b remarkable insights into the minds of today's global kids and their relationships with brands |c Martin Lindstrom with Patricia B. Seybold |
| 264 | # | 1 | |a London |b Kogan Page |c 2003 |
| 264 | # | 4 | |c ©2003 |
| 300 | # | # | |a xvi, 316 pages |b illustrations, maps |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a An exploration of how 8-14 year-olds around the world relate to consumer brands. Brandchild compares their behaviours and preferences and looks at the trends which influence them. The book reveals new ways of marketing to this group, based on a global study |
| 650 | # | 0 | |a Marketing research |
| 650 | # | 0 | |a Child consumers |
| 650 | # | 0 | |a Advertising and children |
| 650 | # | 0 | |a Brand name products |
| 700 | 1 | # | |a Seybold, Patricia B |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=312169 |
| 964 | # | # | |c BOK |d 01 |
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Brandchild remarkable insights into the minds of today's global kids and their relationship with brands