Brandchild remarkable insights into the minds of today's global kids and their relationships with brands
An exploration of how 8-14 year-olds around the world relate to consumer brands. Brandchild compares their behaviours and preferences and looks at the trends which influence them. The book reveals new ways of marketing to this group, based on a global study
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
2003
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | An exploration of how 8-14 year-olds around the world relate to consumer brands. Brandchild compares their behaviours and preferences and looks at the trends which influence them. The book reveals new ways of marketing to this group, based on a global study |
|---|---|
| Physical Description: | xvi, 316 pages illustrations, maps 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0749438673 |
Brandchild remarkable insights into the minds of today's global kids and their relationship with brands