International Cases in Tourism Management

International Cases in Tourism Management

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International Cases in Tourism Management includes: * Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as e...

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Bibliographic Details
Main Authors: Horner, Susan (Author), Swarbrooke, John (Author)
Format: Book
Language:English
Published: Burlington, USA ELSEVIER BUTTERWORTH-HEINEMANN 2004
Subjects:
Tourism > Management > Case studies
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