International Cases in Tourism Management

International Cases in Tourism Management

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International Cases in Tourism Management includes: * Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as e...

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Bibliographic Details
Main Authors: Horner, Susan (Author), Swarbrooke, John (Author)
Format: Book
Language:English
Published: Burlington, USA ELSEVIER BUTTERWORTH-HEINEMANN 2004
Subjects:
Tourism > Management > Case studies
Online Access:Click Here to View Status and Holdings.
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520 # # |a International Cases in Tourism Management includes: * Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses. 
546 # # |a Text in English 
650 # 0 |a Tourism  |x Management  |x Case studies 
700 1 # |a Swarbrooke, John  |e author 
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