International Cases in Tourism Management
International Cases in Tourism Management includes: * Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as e...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Burlington, USA
ELSEVIER BUTTERWORTH-HEINEMANN
2004
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | International Cases in Tourism Management includes: * Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses. |
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| Physical Description: | ix, 399 pages illustration 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0750655143 9780750655149 |
International Cases in Tourism Management