50 TRADE SECRET OF GREAT DESIGN PACKAGING
"Product packaging design today offers contemporary designers the opportunity to work with new methods and materials of construction that allow fresh and exciting ideas, and yet they are more than ever constrained by the most conventional of restrictions, such as low budgets, unimaginative brie...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Gloucester, Massachusetts
Rockport Publishers
2002
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | "Product packaging design today offers contemporary designers the opportunity to work with new methods and materials of construction that allow fresh and exciting ideas, and yet they are more than ever constrained by the most conventional of restrictions, such as low budgets, unimaginative briefs, and consumer research. Fifty packaging projects are selected from a global survey of this prolific industry and analyzed and discussed individually, tracing the challenges and problems facing some of today's very best designers." |
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| Physical Description: | 224 pages colour illustrations 28 cm |
| Bibliography: | Includes bibliographical references |
| ISBN: | 1564968723 |
The best in specialist packaging design