Powerwriting The hidden skills you need to transform your business writing

Effective, powerful written communication skills are vital in business. Increasingly business people are writing both screen and paper based communications themselves rather than delegating to specialists. However, the actual craft of writing is only half the story. The other half is knowing how to...

Full description

Saved in:
Bibliographic Details
Main Author: St. Maur, Suzan (Author)
Format: Book
Language:English
Published: London Prentice Hall BUSINESS 2003
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000cam#a2200000#i#4501
001 wils-311888
005 20211010141838
008 211110t20032003NYU #g# ##000 ##eng#D
020 # # |a 0273659065  |q paperback 
020 # # |a 9780273659068  |q paperback 
040 # # |a DLC  |b eng  |c DLC  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5718.3  |b .S67 2003 
100 1 # |a St. Maur, Suzan  |e author 
245 1 0 |a Powerwriting  |b The hidden skills you need to transform your business writing  |c SUZAN ST MAUR 
264 # 1 |a London  |b Prentice Hall BUSINESS  |c 2003 
264 # 4 |c ©2003 
300 # # |a x, 165 pages  |c 24 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
520 # # |a Effective, powerful written communication skills are vital in business. Increasingly business people are writing both screen and paper based communications themselves rather than delegating to specialists. However, the actual craft of writing is only half the story. The other half is knowing how to approach the exercise to begin with -- how to structure your message, how to understand your audience, and how to marry the two. To get that wrong is expensive, time-consuming and professionally embarrassing. Yet millions are wasted every year on business communications that don't work, because the approach to the exercise -- rather that the writing or design - is wrong. Powerwriting is the first book on business writing to give readers the tools they need to approach business writing properly. It teaches you the most critical part of the process - how to think before you write, and get your message to work for the audience you need to address. Then it shows you how to write that message so it gets the results you want, every time. 
650 # 0 |a Business writing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=311888 
964 # # |c BOK  |d 01