ELECTRONIC COMMERCE

ELECTRONIC COMMERCE

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A complete introduction to e-commerce, from strategic planning to actual fulfillment, this book uses a non-technical writing style to explain the technology of the Internet. This thorough reference provides the critical, technical, and operational details necessary to familiarize the reader with e-c...

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Bibliographic Details
Main Author: Awad, Elias M (Author)
Format: Book
Language:English
Published: Upper Saddle River, New Jersey Pearson/Prentice Hall 2003
©2003
Edition:SECOND EDITION
Subjects:
Electronic commerce > Handbooks, manuals, etc.
Online Access:Click Here to View Status and Holdings.
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Description
Summary:A complete introduction to e-commerce, from strategic planning to actual fulfillment, this book uses a non-technical writing style to explain the technology of the Internet. This thorough reference provides the critical, technical, and operational details necessary to familiarize the reader with e-commerce. Includes a wide array of topics, such as Internet architecture, methods of designing, evaluating, and managing Web sites, and how to launch a business on the Internet.
Physical Description:xxi, 551 pages illustrations 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9780131402652
013140265X

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