Creative business the making of addictive stories

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Bibliographic Details
Main Author:	Nero, Paul
Other Authors:	Patel, Neeta
Format:	Book
Published:	Harlow Financial Times Prentice Hall 2003
Subjects:	Relationship marketing Brand loyalty
Online Access:	Click Here to View Status and Holdings.
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001	wils-311745
020	0	0	\|a 0273656716
040	#	#	\|a EQO \|d ITMB
090	0	0	\|a HF5415.55 \|b .N47 2003
100	1	0	\|a Nero, Paul
245	1	0	\|a Creative business \|b the making of addictive stories \|c Paul Nero, Neeta Patel
260	0	0	\|a Harlow \|b Financial Times Prentice Hall \|c 2003
300	0	0	\|a vii, 165 p. \|b ill., ports. \|c 22 cm
504	0	0	\|a Includes bibliography (p.157-158) and index.
650	#	0	\|a Relationship marketing
650	#	0	\|a Brand loyalty
700	1	1	\|a Patel, Neeta
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=311745
964	#	#	\|c BOK \|d 01