Marketing strategy and competitive positioning

Marketing strategy and competitive positioning

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Bibliographic Details
Main Author:	Hooley, Graham J
Other Authors:	Piercy, Nigel, Saunders, John A. 1946-
Format:	Book
Published:	New York Financial Times/Prentice Hall 2004
Edition:	3rd ed
Subjects:	Marketing > Management Target marketing
Online Access:	Click Here to View Status and Holdings.
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