Marketing strategy and competitive positioning

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Bibliographic Details
Main Author:	Hooley, Graham J
Other Authors:	Piercy, Nigel, Saunders, John A. 1946-
Format:	Unknown
Published:	New York Financial Times/Prentice Hall 2004
Edition:	3rd ed
Subjects:	Marketing > Management Target marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5415.127 \|b .H66 2004
100	1	#	\|a Hooley, Graham J
245	1	1	\|a Marketing strategy and competitive positioning \|c Graham J. Hooley, John A. Saunders, Nigel F. Piercy
250	#	#	\|a 3rd ed
260	#	#	\|a New York \|b Financial Times/Prentice Hall \|c 2004
300	#	#	\|a p. cm
504	#	#	\|a Includes bibliographical references
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Target marketing
700	1	#	\|a Piercy, Nigel
700	#	#	\|a Saunders, John A. \|c 1946-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=311631
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