Marketing strategy and competitive positioning
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Main Author: | |
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Other Authors: | , |
Format: | Book |
Published: |
New York
Financial Times/Prentice Hall
2004
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Edition: | 3rd ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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020 | # | # | |a 0273655167 |
090 | 0 | 0 | |a HF5415.127 |b .H66 2004 |
100 | 1 | # | |a Hooley, Graham J |
245 | 1 | 1 | |a Marketing strategy and competitive positioning |c Graham J. Hooley, John A. Saunders, Nigel F. Piercy |
250 | # | # | |a 3rd ed |
260 | # | # | |a New York |b Financial Times/Prentice Hall |c 2004 |
300 | # | # | |a p. cm |
504 | # | # | |a Includes bibliographical references |
650 | # | 0 | |a Marketing |x Management |
650 | # | 0 | |a Target marketing |
700 | 1 | # | |a Piercy, Nigel |
700 | # | # | |a Saunders, John A. |c 1946- |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=311631 |
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