Marketing strategy and competitive positioning

Marketing strategy and competitive positioning

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Bibliographic Details
Main Author: Hooley, Graham J
Other Authors: Piercy, Nigel, Saunders, John A. 1946-
Format: Book
Published: New York Financial Times/Prentice Hall 2004
Edition:3rd ed
Subjects:
Marketing > Management
Target marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:p. cm
Bibliography:Includes bibliographical references
ISBN:0273655167

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