International marketing
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Irwin McGraw-Hill
2002
|
| Edition: | 11th ed |
| Series: | The McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-311522 | ||
| 005 | 2020929101331 | ||
| 008 | t2002 a 001 eng D | ||
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF1416 |b .C375 2002 |
| 100 | 1 | # | |a Cateora, Philip R |e author |
| 245 | 1 | 0 | |a International marketing |c Philip R. Cateora, John L. Graham |
| 250 | # | # | |a 11th ed |
| 264 | # | 1 | |a New York |b Irwin McGraw-Hill |c 2002 |
| 264 | # | 4 | |c ©2002 |
| 300 | # | # | |a xxv, 694 pages |b illustrations |c 29 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 440 | # | # | |a The McGraw-Hill/Irwin series in marketing |
| 490 | 1 | # | |a The McGraw-Hill/Irwin series in marketing |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 526 | 0 | # | |a AGR753 |b AT733 |5 AT |
| 526 | 0 | # | |a International Agricultural Commodity Marketing |b Master Of Science (Agribusiness) |5 Faculty of plantation and agrotechnology |
| 526 | 0 | # | |a MKT950 |b BM991 |5 AAGBS |
| 526 | 0 | # | |a International Marketing |b Doctor of Business Administration |5 Arshad Ayub Graduate Business School |
| 650 | # | 0 | |a International business enterprises |
| 650 | # | 0 | |a Export marketing |
| 700 | 1 | # | |a Graham, John L |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=311522 |
International Marketing