Entrepreneurial marketing real stories and survival strategies
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Mason, Ohio
Thomson, South-Western
2004
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xlii, 245 p. ill. 26 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0324158637 |
Entrepreneurial marketing an effectual approach