BIG in Asia 25 STRATEGIES FOR BUSINESS SUCESS
This is a completely revised and updated edition of the bestselling book by Michael Backman and Charlotte Butler. Companies operating in Asia find themselves confronted by obstacles that hinder development and progress. This book identifies the transformation of the competitive landscape post-crisis...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Palgrave Macmillan
2004
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| Edition: | Revised and updated |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This is a completely revised and updated edition of the bestselling book by Michael Backman and Charlotte Butler. Companies operating in Asia find themselves confronted by obstacles that hinder development and progress. This book identifies the transformation of the competitive landscape post-crisis. By focussing on the main difficulties faced by companies it provides a series of strategies for business success and shows how to avoid failure in Asia. This edition includes coverage of relevant developments, including the SARS crisis and the crackdown on CD and VCD piracy. This is the essential guide for companies who want to make it Big in Asia |
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| Physical Description: | xii, 340 pages 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1403933154 |
Big in Asia 25 strategies for business success 
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