How to plan advertising

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Bibliographic Details
Corporate Author:	Account Planning Group
Other Authors:	Cooper, Alan 1955-
Format:	Unknown
Published:	Australia Thomson 1997
Edition:	2nd ed
Subjects:	Advertising campaigns > Planning Advertising > Planning
Online Access:	Click Here to View Status and Holdings.
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MARC


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040	#	#	\|a ITMB
090	0	0	\|a HF5823 \|b .H69 1997
245	0	0	\|a How to plan advertising \|c edited by Alan Cooper
250	#	#	\|a 2nd ed
260	#	#	\|a Australia \|b Thomson \|c 1997
300	#	#	\|a xvii, 201 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising campaigns \|x Planning
650	#	0	\|a Advertising \|x Planning
700	1	#	\|a Cooper, Alan \|d 1955-
710	1	#	\|a Account Planning Group
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=311199
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