How to plan advertising

How to plan advertising

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Bibliographic Details
Corporate Author: Account Planning Group
Other Authors: Cooper, Alan 1955-
Format: Unknown
Published: Australia Thomson 1997
Edition:2nd ed
Subjects:
Advertising campaigns > Planning
Advertising > Planning
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvii, 201 p. ill. 25 cm
Bibliography:Includes bibliographical references and index
ISBN:0826457401 (pbk.)
9780826457400 (pbk.)

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