The customer learning curve creating profits from marketing chaos

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Bibliographic Details
Main Author:	Hellman, Karl
Other Authors:	Burst, Ardis
Format:	Book
Published:	Chicago, Ill.; Mason, Ohio American Marketing Association Thomson/South-Wester 2004
Subjects:	Marketing Consumer behavior Customer relations Learning curve (Industrial engineering)
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	1	#	\|a Hellman, Karl
245	1	4	\|a The customer learning curve \|b creating profits from marketing chaos \|c Karl Hellman, Ardis Burst
260	#	#	\|a Chicago, Ill.; \|a Mason, Ohio \|b American Marketing Association \|b Thomson/South-Wester \|c 2004
300	#	#	\|a xii, 210 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 199-201) and index
650	#	0	\|a Marketing
650	#	0	\|a Consumer behavior
650	#	0	\|a Customer relations
650	#	0	\|a Learning curve (Industrial engineering)
700	1	#	\|a Burst, Ardis
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