The customer learning curve creating profits from marketing chaos

The customer learning curve creating profits from marketing chaos

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Bibliographic Details
Main Author: Hellman, Karl
Other Authors: Burst, Ardis
Format: Book
Published: Chicago, Ill.; Mason, Ohio American Marketing Association Thomson/South-Wester 2004
Subjects:
Marketing
Consumer behavior
Customer relations
Learning curve (Industrial engineering)
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 210 p. ill. 24 cm
Bibliography:Includes bibliographical references (p. 199-201) and index
ISBN:0324226675

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