Persuasive communication

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Bibliographic Details
Main Author: Stiff, James B (James Brian)
Other Authors: Mongeau, Paul A
Format: Book
Published: New York Guilford Press 2003
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xv, 351 p. ill. 23 cm
Bibliography:Includes bibliographical references (p. 307-338) and index
ISBN:1572307021 (pbk.)