The effective use of market research how to drive and focus better business decisions

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Bibliographic Details
Main Author: Birn, Robin J
Format: Book
Published: London Sterling, VA Kogan Page 2004
Edition:4th ed
Series:Market research in practice
Subjects:
Online Access:Click Here to View Status and Holdings.
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650 # 0 |a Decision making 
650 # 0 |a Strategic planning 
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